“We worship commodities, and are driven continually to buy
more, not because we necessarily need them, but because we want to keep up appearances, to compete with the neighbors, to be like every-one else” –Karl Marx
I was facing myself when I was reading Marx’s books for my thesis and found something that disturb my mind which Marx already had found in 18th century, called by commodity fetishism. I was wondering, why so many people around me being such big splurges buying things they don’t need or things they’ve already had but they just want to buy them again and again using their ‘false consciousness’ that they don’t need the things but they feel like they’re dying without the things and they probably want the latest version of their things. I am amused by the theory, to face that many people around me pushing themselves to get, to afford, to buy, to have, the things that not so necessary to them as if they will do credits if they can’t afford it in the time they want to have it.
Enough saying, I want to talk about Hipsters in Jakarta. What is Hipster? Well, I found three understandings from Wikipedia and urbandictionary.com.
Hipster (also referred to as scenesters) is a term frequently used to refer to a subculture of young, recently settled urban middle class adults and older teenagers. Usage of the term reappeared in the 1990s and persists to the present. The subculture is associated with independent music, a varied non-mainstream fashion sensibility, and alternative lifestyles. Interests in media would include independent film, magazines such as Vice and Clash, and websites like Pitchfork Media.
Hipsters are a subculture of men and women typically in their 20’s and 30’s that value independent thinking, counter-culture, progressive politics, an appreciation of art and indie-rock, creativity, intelligence, and witty banter.
Someone who tries way too hard to make an impression on others and is far too self conscious to ever live a happy and meaningful life. They think they are unique, but really they are simply a slave to their own subculture’s trends. Overall, you shouldn’t dislike Hipsters, you should feel bad for them.
Oh I am so agreed for the understanding about Hipster in number one and two, but for the fact that I’ve have seen, Hipster in Jakarta (or at least for what I’ve found by myself) is more into understanding number three, where most of the people trapped into their own commodity fetishism as I’ve quoted up there. I have found some people whom defined themselves as Hipsters for what they have and they wear. Let say, a certain people, group or community who confessed themselves as Hipsters have and wear this X brand-clothes which the price isn’t logic since its way too expensive, with usual materials and fabrics and you exactly could find it somewhere else by cheaper price, almost the same good but it isn’t the X brand. These people (who defined themselves as Hipsters or try to be one yeah) trying to have the X brand-clothes wholeheartedly, even don’t matter whether they need to have credits to have the clothes. They’re pushing themselves
too hard to be as same as Hipster-concepts in their mind and proud to feel be the part of the Hipsters because they could have and wear usual-clothes-with-expensive-price. I was thinking, isn’t it lame if people just judge you by what you wear because it shows how much you can afford and many people lying to themselves to show that they could afford much but in fact, they do credits, borrow their friends’ money to have it, or desperately asking their parents to get these Hipster-things for them for the sake to be as same as your admired community?
Found many phenomena, blame capitalist system for it. According to Marx, goods supposed to be fulfilled human needs as the basic needs. A simple example is, you will buy a coat to warm your body but you will buy a Burberry coat to show people that you can afford the Burberry. You actually don’t need to spend as much as you must spend for Burberry to get warm. Got what I mean? I’m wondering whether people, society, realized that they’re being slaves of the system. They’re colonized by hegemony, become hardcore consumptives and the worst scenario-they will ended in poverty by the time because of lack money-management knowledge, or should I say lack of awareness that they should do money-management in practice, not just know the knowledge.
According to understanding number one and two, Hipster should be a state of mind. Not this umm phenomena. Well, I am just criticized and whoever doesn’t agree; your choice 😉